Why use animation for marketing?
Here at Catch Creative, an award winning production company based in London and founded in 2010, clients often ask us why using animation or animated videos for marketing is a good idea. So we replied that this tool gives new ways of visual communication on the Internet. It can raise awareness, could lead to you and enable people to remember you. But if you want to increase your presence on social media, you might have to set up a marketing strategy to create an engaging and attractive content. So do you want to dynamize your brand’s communication? Which better way than follow trends, have an animation to promote your company and your values and get an advantage over your tougher competitors? Here are some tips that will enable you to understand why including an animation in your marketing campaign is great.
A visual communication gives an identity to the brand. It shows values and ethics about the company just in few seconds. Visuals make your potential customers remember your company : viewers remember 58% more information than they do when they just view images among text. 90% of user say that seeing a video about a product is helpful in the decision process. At Catch Creative, the aim is to tell bold & visual stories through branded content, commercials, music promos, TV & film which corresponds to client’s needs and desires. In London, competition can be tough so animation can enable you to stand out. People appreciate animation because it makes things appealing. 93% of marketers use video for online marketing, sales or communications. It synthesizes information that people would not necessarily have bothered to look for themselves. And if the narration and the design are good, it immerses them in a sort of good film or documentary !
An animation needs to be short and effective. Indeed, according to Visible Measures, 20% of viewers will click away from a video in 10 seconds or fewer. So the animation must last few minutes, otherwise users will lose their attention and won’t have an interest to your brand. It should also have a striking point in the beginning, to interest the viewer and arouse their curiosity. 45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes, according to Visible Measures. You can mix pictures, motion, text, voice, sound effects and music in a short amount of time, so viewers can’t get bored. At Catch Creative, our animations don’t last more than 3 minutes because the purpose needs to be clear and precise. That way, you might need an animation in the aim of transmitting in a short manner the history of your brand and its values.
Animation is a good way for a company to export its values and thoughts. Indeed, it offers unlimited possibilities to create or recreate your identity, whether you want it to be younger, more classic, or even more retro. People usually like animation because it suits them better. Walt Disney even said that “animation can explain whatever the mind of man can conceive”. At Catch Creative, we can easily adapt our work to clients’ needs. For example, we have made 2D/3D for the Coca-Cola WWF Partnership - Arctic Home, some motion design for AECR - Tax Film or even Family Lives. But we also use animation for more serious topics, to deliver an important message, such as for Can Animation. You can make things happen that don’t exist in reality. “Animation can show scenes that no camera can ever shoot” so it can enhance your visual identity and will set your brand more in the market.
When you want to create an animation, you will decide if you want to incorporate animated ads and infographics, 2D/3D, or animated characters. With loving fellows, people will relate easier to the animation. Indeed, they will feel certain emotions, whether it is a laugh, a smile or a grin. Your audience, implicitly, will get closer to your brand on an emotional level. And if they are involved and engaged, they will easily become potential customers. We always try to bring a little something in our work, by the lighting, the graphic design, or even the music. Being close to our customers is a fundamental point for Catch Creative because we can understand what they want and because a certain relationship a trust is established. On average, people will stay 2 minutes longer on your website when engaged with a video (Internet Retailer / Comscore). So relate to the animation can be a way to remember you.
Animation is a mean of communication that is developing more and more, for various reasons. The video format explodes on the Internet, especially thanks to the debit that have increased significantly in recent years. According to ComScore, 45.4% of users viewed at least one video online over the course of a month. So animation is what stand out because of the creativity. Visual communication gives an identity to the brand. Over the last twelve months, we have seen a 40% increase in businesses using animation. As Catch Creative is based in London, being imaginative and modern is an important goal, like for the animation of the British Science Association for example. In other terms, you might need to provide your company a brand new animation and it might affect in good ways your business.
It should be said that videos is probably the most used format by users. Indeed, they turn away from TV and end up to do similar things on the Internet like watching a video, but with a more social dimension. This is especially true for young people. The average internet user spends 88% more time on a website with video than without. So companies need to focus on this point and propose short, punchy and creative contents, which adapt to different media such as web, mobile, and TV. According to Aberdeen, companies using video enjoy 41% more web traffic from search than non-users. According to Brightcove, social video generates 1200% more shares than text and images combined. Nowadays, social medias, such as Facebook, Twitter, Instagram, or YouTube, are essential for an efficient communication. By the way, have you seen our latest animation? You can go on our website http://www.catchcreative.co.uk and watch it. Our aim is to make films and inspire, which can be done with an animation. So having one can definitively be a good mean of communication if you want your content to be seen.
To conclude, half (52%) of marketing professionals worldwide mention video as the online content with the best return on investment.The advantage with animation is that it is more trendy than a simple video. Indeed, people can relate more to visual graphic content than to normal videos. With a quicker rhythm and a more punchy side, you might enhance your visibility among the customers and hopefully gain clients.
Many of our clients are already using animations. To talk to us about how your business could benefit from this tool, get in touch and contact us with all the informations below. We would love to hear from you.
firstname.lastname@example.org | 0207 250 8308 | 07968094349
Catch Creative, Can Mezzanine, 49-51 East Road, London, N16AH